Why the words matter so much
Most small business websites are held back by the writing, not the design. Vague lines like "quality service you can trust" could describe any business in Miami, so they tell a customer nothing. Specific lines do the work: what you make, where you work, what a customer can do next.
The words are also what Google reads. A page that says what you do, in plain language, gives search something real to understand.
What we write from
- What is public about you, like your Google profile and reviews.
- What you tell us: your services, what customers ask, what you are proud of.
- Your current site or menu, if you have one. We keep what works.
- Your own messages and emails, which often show how you really talk.
What we do not do
We do not invent facts. We will not make up awards, years in business, numbers of customers or quotes. If a detail is missing, we ask you, or we leave it out. That is better for you too, because made-up claims are the first thing a customer or a rival notices.
We also do not use jargon on purpose. A site for a barbershop should sound like a barbershop, not like a consulting firm.
What good words look like
A short example. A bakery could say, "We offer a wide variety of fresh, high-quality baked goods." Or it could say, "Pastelitos and cakes baked every morning, and orders for parties are welcome." The second tells you what is there, what to do and that the place is real. The facts have to come from the owner. The craft is in saying them clearly.
Good pages also answer the questions a customer would otherwise ask before getting in touch: where you are, what you charge or how pricing works, how to book, what to do first.
Review and approval
You see the pages as they take shape and say what is wrong. If a line does not sound like you, we change it. If you want to write a section yourself, you can. The site is yours to approve, and nothing goes live that you have not looked at.
How you can help us write better
The more specific you are, the better the pages read. A few things help most.
- The three questions customers ask you most.
- One sentence on what makes you different from the place down the street.
- Words you like and words you cannot stand.
- A recent story, like a job you were proud of or a dish that sells out.