Real questions. Direct answers.
Organized by topic for fast skimming: teardowns, rebuilds, pricing, Site Care, Brand Voice, and philosophy. No fluff, no hedging.
- What does the free Website Teardown check?
- The teardown checks clarity, structure, metadata, headings, technical basics, trust signals, CTAs, schema, local signals, content freshness, and mobile usability. It evaluates whether your site is readable by people, search engines, and AI-powered discovery tools. If something is publicly visible, it is in scope.
- What does the teardown NOT promise?
- No rankings, no traffic guarantees, no AI citation guarantees. The teardown is a diagnostic, not a prediction. It tells you what is present, what is missing, and what needs attention. What you do with that information is up to you.
- How does the teardown work?
- It is a human review, delivered async. No login, no backend access, no credentials required. The teardown checks what is publicly visible on your site, the same view a search engine or AI tool would have.
- Who is the teardown for?
- Any business with a live website that suspects it is underperforming, unclear, or outdated. If you are not sure whether your site is working for you, the teardown is the fastest way to find out.
- What happens after the teardown?
- You receive a written punch list of key issues and a recommended next step, put together by a human. No sales pressure, no auto-enrollment. You decide what to do next based on what you see.
- How long does a rebuild take?
- General ranges by tier: Essential is approximately 3-4 weeks; Growth is 5-7 weeks; Living Website System is 8-12+ weeks. The Rebuild Blueprint sets the exact timeline based on your site's scope and complexity.
- What is included in a rebuild?
- It depends on the tier. Essential covers 5 pages, metadata, structured content, CTAs, conversion setup, mobile design, and QA. Growth adds 8-10 pages, FAQs, trust sections, testimonials, internal links, local content, a freshness plan, and one reusable section. The Living Website System adds advanced architecture, directories, case studies, dynamic content, local pages, and a 90-day roadmap.
- What happens to existing content?
- Zossoz uses your existing public site as source material. Content is audited, restructured, and rewritten as needed. Nothing is discarded without review.
- Do clients write the copy?
- No. Zossoz handles copy as part of the rebuild. The CAFECITO Brand Voice System is available as an add-on for deeper messaging alignment if you want more precise control over tone and positioning from the start.
- What is the difference between rebuild tiers?
- Scope, page count, content depth, and structural complexity. The Rebuild Blueprint helps determine the right fit based on your business goals, current site state, and what you need to be found and understood.
- Is the Rebuild Blueprint required?
- It is strongly recommended. The Rebuild Blueprint is a $750 paid engagement that produces a full analysis, sitemap, page plan, priorities, pricing, and timeline. The fee credits toward any rebuild you book within the decision window defined at the time of purchase.
- What is included in rebuild pricing?
- Each tier includes design, build, structured content, metadata, CTAs, mobile design, QA, and Site Care connection. It does not include third-party platform fees, stock photography licensing, or paid ad setup.
- How does the Rebuild Blueprint credit work?
- The $750 Blueprint fee credits toward any rebuild booked within the decision window defined at the time of purchase. It does not roll over indefinitely.
- What does Site Care cost?
- Four tiers: Essential $79/mo, Growth $149/mo, Visibility $299/mo, Authority $599+/mo. Each tier maps to a corresponding rebuild type and covers ongoing managed care, not cheap hosting.
- How do I choose the right rebuild tier?
- The Rebuild Blueprint determines the right fit based on your business goals, content complexity, and current site state. The free teardown is the starting point.
- Can I add Brand Voice to any rebuild?
- Yes. The CAFECITO Brand Voice System starts at $1,500 and can be added to any rebuild or purchased as a standalone engagement.
- Are there payment plans?
- Contact Zossoz directly to discuss options. Payment terms are not one-size-fits-all, and specifics are worked out on a project-by-project basis.
- Why is Site Care required?
- A rebuilt site needs active management to stay current, visible, and healthy. Zossoz builds managed visibility systems, not one-and-done deliverables. Site Care is the operational layer that keeps the investment working.
- What does Site Care actively manage?
- Varies by tier, but covers ongoing updates, content freshness, technical monitoring, performance checks, and visibility maintenance. This is managed care, not cheap hosting.
- What happens if I cancel Site Care?
- You retain your site. Zossoz's active management ends and the site may degrade over time without ongoing care. Cancellation terms are discussed at onboarding.
- How do Site Care tiers map to rebuild types?
- Essential ($79/mo) aligns with the Essential Visibility Rebuild. Growth ($149/mo) aligns with the Growth Visibility Rebuild. Visibility ($299/mo) and Authority ($599+/mo) align with the Living Website System and complex ongoing needs.
- Is Site Care the same as web hosting?
- No. Hosting is a component, but Site Care is active managed maintenance, updates, and visibility work. That is a meaningfully different scope from what you get with a standard hosting plan.
- What is the CAFECITO Brand Voice System?
- A brand voice, messaging, and AI-readiness package that includes brand voice definition, messaging architecture, an AI-ready brand profile, copy guidance, and a prompt library. It starts at $1,500.
- Does it require a rebuild?
- No. The CAFECITO Brand Voice System can be purchased as a standalone engagement or added to any rebuild. It is especially useful before or during the rebuild to align copy direction from the start.
- What is an AI-ready brand profile?
- A structured brand document formatted so that AI-powered tools and discovery systems can accurately represent your business. It covers positioning, tone, offerings, and key differentiators in a form that machines can interpret cleanly.
- What does the prompt library deliver?
- A curated set of reusable prompts you can use to generate on-brand copy, social content, and business communications using AI tools. It reduces inconsistency and saves time on every communication task.
- How does this differ from a generic brand guide?
- The CAFECITO Brand Voice System is built for both human clarity and AI legibility. It is a working operational tool, not a PDF that sits in a folder.
Philosophy
Why Zossoz works the way it works.
- Why rebuild instead of patch?
- Patching an outdated site layers fixes onto a broken structure. The problems compound. Zossoz treats the public site as source material and rebuilds from a clean architecture that is clear, structured, and ready for how discovery actually works today.
- Why does visibility matter for AI-powered discovery?
- AI-powered tools, including search summaries, recommendation engines, and assistant responses, interpret structured, clear content. A site that lacks structure, schema, and clarity is invisible to these systems regardless of how good the business is.
- What makes Zossoz different from a generic web agency?
- Zossoz is not a template shop or a patch service. Every rebuild is a managed visibility system built around the business's actual content, goals, and audience. The studio combines editorial thinking, structural precision, and ongoing managed care in a single system.
- Does Zossoz work with every type of business?
- Zossoz works best with businesses that have a real offering, a live site, and a goal to be found and understood. It is not the right fit for businesses looking for the cheapest refresh or a logo swap.
- What does 'AI-powered discovery' mean, and should I be skeptical?
- It means structuring your site so AI-assisted tools can accurately understand and represent what you do. Zossoz does not promise AI citations or rankings. It builds the structural conditions that make accurate representation more likely. Healthy skepticism is welcome here.
Start with the free teardown, or book a direct conversation.
Start with the free teardown to see exactly where your site stands. Or book a Rebuild Blueprint if you want a direct conversation about your specific situation.