To get the free mock-up
Three things: your business name, a Google Maps link or your address, and a way to reach you. That is the whole list. You do not need to send photos or write anything. The mock-up is built from what is already public on your Google profile, so you can look at it before you decide to do anything else.
To build the full site
Once you want to go ahead, these are the things that make a site good. You do not need all of them in perfect shape. Rough is fine, and we will tell you what is missing.
- Your services, and prices if you want them shown.
- Your hours, and anything that changes by season.
- Photos of your place, your work or your products, if you have them.
- Your logo, if you have one. If you do not, we will talk about it.
- Links to tools you already use for booking, ordering or payments.
- Anything you want to say, and anything you would never say.
- Whether the site needs more than one language.
What each kind of business usually brings
A restaurant brings its menu, its hours and some food photos. A salon or barbershop brings its service list, the team and examples of finished work. A trades company brings the services it does, the area it covers and any license or insurance details it wants on the page. A shop brings what it carries and its hours. A professional office brings its services, a short bio and how people book.
What you do not need
You do not need to write the pages, know any technical terms, choose a template or have a logo designed. You do not need to be online much. You do not need to keep a file of photos neatly named. Most owners start with a phone full of pictures and a head full of answers, which is the right place to start.
Mostly, you need a few minutes to answer questions. Everything stays in email, so you can answer in the gaps of a working day.
A ten-minute checklist
If you want to get ready, here is a quick way to spend ten minutes.
- Open your Google profile and copy the link.
- Write down your services and, if you want them shown, your prices.
- Check your hours, including any holiday changes.
- Take five photos of your place or your work.
- Decide the one thing you want a visitor to do first: book, order, visit or ask for a quote.
- Note any tool you already use for booking or ordering.