Do I need an online store?

Not to start. Most small shops get more from a clear site with hours, what they carry and how to ask a question. If selling online makes sense for you, we will say so plainly, and we will say so if it does not.

Can I show products without selling them online?

Yes. A catalog page with photos and prices, or “ask us,” works well for a lot of shops. People see what you have and come in, or message you first.

Does the site replace my Instagram?

No. Instagram is where you post what is new this week. The site holds what does not change daily: what you carry, your hours, your services. Link one to the other.

I am a florist. Can people order arrangements for delivery?

They can send a request with the occasion, the date and the delivery address, and you confirm by phone or email. That suits most small florists better than instant checkout.

How do holiday hours work?

Send us the dates and they go up on the homepage and the visit page. Valentine’s Day, Mother’s Day and the holidays are the weeks people check your hours the most.

Websites for shops

Websites for Miami boutiques, gift shops, florists and hardware stores.

A shop is a place people walk into, so most of your customers do not need a store to click through. They need to know you are open, what you carry and whether it is worth the drive.

We build small, clear sites for South Florida shops that do that without turning into a second job. You see a mock-up of your homepage first, free.

Get a free homepage mock-up See the designs

What is on it

What a shop site needs

You do not need four thousand product pages. You need the answers people text each other before they come in.

01
Home
A photo of the store, what you sell in one sentence, and today’s hours.
02
What we carry
The categories and the items people ask about, with photos. A florist’s arrangement sizes, a hardware store’s departments, a boutique’s new arrivals.
03
Services
The things a big-box site cannot do: key cutting, alterations, custom orders, gift wrapping, delivery.
04
Visit
Address, hours, parking and a map, with holiday hours up in time.
05
News and events
A short page for sales, pop-ups, new arrivals and order cutoffs for the holidays, so the homepage stays calm.
Built in
- Photos of your real shop and your real stock, not stock photos.
- A text or email button for “do you have this?” questions.
- Easy to change when stock, prices or hours change.
- A link to your Instagram, so new arrivals still show up where you post them.

The designs

Three looks for a shop

There are 25 designs in all. These three suit this kind of business well, and we start with the one that fits you best.

Botanicalfor a plant shop and florist
Storefrontfor a hardware store
Dark luxefor a jeweler

These are design concepts for made-up businesses, not clients. Yours is built from your own details.

Photo credits

Botanical

“Houseplants in Michigan” by F. D. Richards, CC BY-SA 2.0 (source).
“NE 2nd Ave and 79th St Little River Vintage Postcard Showing Florida 5 and 10 Cent Stor...” by Phillip Pessar, CC BY 2.0 (source).
“Vintage Little River Miami Post Card” by Phillip Pessar from Miami, USA, CC BY 2.0 (source).
“Colorful watering can on stone edge near flowering plants in a sunny garden setting” by Shixart1985, CC BY 2.0 (source).
“Brookside Gardens Conservatory 01” by Bohemian Baltimore, CC BY-SA 4.0 (source).

Storefront

“011 Screws and bolts in OBI hardware store home improvement retail store in Poland” by Marek Ślusarczyk ( Tupungato ) Photo portfolio, CC BY 3.0 (source).
“Still frame from Advanced key copying” by OWSD, CC BY-SA 4.0 (source).

Dark luxe

“Diamond princess cut” by Stephen Durham from Pine Bluff, AR, USA, CC BY 2.0 (source).
“Olertis Jewelry-Making Tools, Gemstones and Jewelry Pieces” by Olertis LLC, CC BY-SA 4.0 (source).
“Curving a wire - 1” by Mauro Cateb, CC BY-SA 3.0 (source).
“First Light Through Palms (54415533856)” by Andrew Parlette from Elkridge,MD, US, CC BY 2.0 (source).

Three steps

How it works for a shop

1
Send your name and Maps link
We read your reviews, your photos and what you sell from your public Google profile.
2
See your homepage
A mock-up in a look that suits the shop. A plant store should feel bright, and a jeweler quiet and dark.
3
Say yes, and we build it
What you carry, your services and your hours, with a first version in about two weeks. From $249 a month.

Monthly plans

One monthly price, and the site is looked after.

From $249 a month

A website designed and written for you, up to 5 pages
Hosting, updates and fixes
A monthly check of pages, forms and links
Up to 4 small changes a month

Want to be found on Google? Growth plans add up to 10 pages, new blog posts and a quarterly search tune-up. Monthly plans have a twelve-month minimum, set out in your quote.

See every plan explained

Questions shop owners ask

Do I need an online store?: Not to start. Most small shops get more from a clear site with hours, what they carry and how to ask a question. If selling online makes sense for you, we will say so plainly, and we will say so if it does not.
Can I show products without selling them online?: Yes. A catalog page with photos and prices, or “ask us,” works well for a lot of shops. People see what you have and come in, or message you first.
Does the site replace my Instagram?: No. Instagram is where you post what is new this week. The site holds what does not change daily: what you carry, your hours, your services. Link one to the other.
I am a florist. Can people order arrangements for delivery?: They can send a request with the occasion, the date and the delivery address, and you confirm by phone or email. That suits most small florists better than instant checkout.
How do holiday hours work?: Send us the dates and they go up on the homepage and the visit page. Valentine’s Day, Mother’s Day and the holidays are the weeks people check your hours the most.