Signs it is time for a redo
Some sites are fine and only need a few fixes. Others are past that point. These are the usual signs.
- It is hard to read or use on a phone.
- The hours, prices or menu are out of date and nobody updates them.
- The person who built it is gone, and nobody knows how to change anything.
- The pages are thin, with a line or two of text, or the writing is vague.
- It loads slowly, or the contact form no longer works.
- It does not look like the business you are now.
What we keep and what changes
A rebuild is not throwing everything out. We go through what is there. Writing that works is kept and tightened. Good photos stay. Pages that people actually use stay, so that someone clicking an old link does not land on an error page.
What changes is the structure underneath and the way it looks: clear headings, one clear main title on each page, a design that works on a phone, and writing that says what you do in plain words.
Redo or fix? A quick test
If the problems are small, like a wrong phone number or an old photo, a few fixes will do. If the layout fights you, the pages are thin, or no one can edit it, a rebuild usually costs less over time than patching. A simple way to decide: open the site on your phone and try to find your hours, your prices and a way to contact you. If any of those takes more than a few seconds, that is your answer.
What a rebuild does for search
Google builds the headline of a search result from the page's title and headings, and it tends to favor titles that are unique to each page and describe what is on it. Many old sites have the same title on every page, or none worth reading. A rebuild fixes that page by page, and gives each one a clear description. It cannot promise a ranking, and no honest company can, but it gives search a fair, accurate picture of what you do.
What you need to give us
Only the address of your current site, to start. A person can read it from the outside, so we do not need a login. We will ask you for anything that is not on the site, such as new services or updated prices, and for photos you want kept.
Rebuild or brand new?
If you have no site, you are in the easier case, since there is nothing to carry over. If you have an old one, the old writing can speed things up, because a lot of the facts are already there. Either way, you see a free mock-up of the new homepage before you decide.