Why it matters in Miami
In South Florida, many customers read in Spanish, in English or in both, sometimes depending on the day or on who is deciding. A family looking for a bakery, a cleaner or an accountant may include one person who prefers Spanish. A site that speaks to them in their language is easier to trust and easier to use.
It also says something about who you are. A business that serves its neighborhood in the neighborhood's language looks like it belongs there.
What a two-language site involves
- Each page exists in two versions, one in English and one in Spanish.
- A language switch on every page, in the same place, so a visitor can change at any time.
- The menu, price list, hours and forms in both languages.
- The same photos and design, so the two sites feel like one.
- Each version has its own title and description, so each can be found in its own language.
Who writes the Spanish
This matters more than it seems. A word-for-word translation often reads stiffly and gets small things wrong. Spanish in Miami is also not one thing. A Cuban bakery, a Colombian restaurant and a Venezuelan caterer may each use different words for the same dish, and customers notice.
The Spanish should read naturally to the people you serve. You know your customers best, so we work from your wording and ask you to read it over before it goes live.
Small choices that matter
Decide whether the Spanish speaks to customers formally, with usted, or casually, with tú, and keep it the same on every page. Decide how to handle names of dishes and services that people already say in one language, and use those the same way throughout. These are the details that make a site sound like one business, not two.
A cleaning company might put its quote form in both languages first, because that is where a Spanish-speaking customer most needs to know they will be understood. A bakery might start with the menu.
How it affects your plan
Two languages mean more pages and more to keep up to date. Each version counts as pages, so it affects the page count, and a change that has to be made in both languages is more work than one in a single language. That is why we ask you to say so at the start. The quote then spells out how the two languages fit your plan.
Where to start
You do not have to translate everything at once. Many businesses start with the home page, services or menu, and contact page in both languages, and add more later. A site with a few pages in two good languages beats a site with many pages in one rough one.