Small changes, by kind of business
The easiest way to see it is by example. These are the sort of requests that count as small changes.
- A restaurant: add a dish, remove one, change a price, swap the photo at the top, add a holiday closing.
- A salon or barbershop: update a service price, add a new stylist to the team page, swap gallery photos, change the booking link.
- A trades company: change the service area, add a license number, swap the photo of a recent job, fix a typo.
- A shop: update the hours for a holiday weekend, replace the banner with a sale, change a product photo.
- A professional practice: update an office address, edit a line in the bio, change a form question.
What is bigger than a small change
Some requests are really projects. A brand new page with fresh writing and photos is one. A new feature, such as an online store or a way to take deposits, is another. A full redesign, or rewriting a whole page from scratch, is another.
That does not mean the answer is no. It means the request is handled differently from a quick edit. Some plans include a new page on a regular schedule, and anything beyond that is priced before it starts.
The gray area
Some requests sit in between. Swapping one photo is small. Replacing twenty gallery photos is closer to a project. Changing a price is small. Rebuilding the whole price list into a new layout is bigger. Adding one line to a page is small. Adding a new section with a heading, text and photos is a judgment call.
When a request lands in the gray area, we say so and tell you how we would handle it. You should never have to guess whether you are about to use up your month.
Why plans limit small changes
Each edit takes someone's time, and a plan with a flat monthly price needs a limit to stay fair. Four, eight or twelve changes a month is plenty for most small businesses. A bakery that swaps its menu weekly is the kind of business that uses most of them.
How to save changes
Batch your requests. If you send one message with five edits, it is easier for everyone than five messages. Better still, if the edit is a text, photo or hours change, you can usually make it yourself.
How to ask
Send the change in writing, with the page it belongs on and the exact words or photo. "Update the Saturday hours to 9 to 4" is perfect. "Make the menu feel fresher" is a bigger conversation. The clearer the request, the faster it goes live.