What we do and what we do not
We do the website: the design, the writing, the hosting, the upkeep and, on the Growth plans, new pages and posts on your own site. We do not post on Instagram or Facebook, run ads, reply to reviews, or update your Google profile with posts, photos or hours.
The one thing we do with your profile is point it at your new site when the site goes live.
What not to expect from any plan
No posting calendar, no ad management, no follower counts and no replies to your reviews. If a quote or a plan from anyone, including us, does not list a thing, it is not included. That is why every Zossoz plan is written out item by item, and why we say plainly what is outside it.
Why we keep it to the website
Doing a website well is a full job. Social media is another full job, with its own pace, its own tools and its own way of going wrong. A company that says yes to all of it usually does each one thinly. We would rather do one thing carefully and tell you plainly what is outside it.
What that leaves for you
These are the small, regular jobs that stay with the owner, and none of them has to be a burden.
- Keep your Google profile hours current, including special hours.
- Add a few fresh photos now and then.
- Answer reviews, kindly and briefly.
- Post on social when you have something to show.
- Make sure the details match your site.
A quick way to split the work
Take a restaurant. The website holds the menu, the hours, the catering details and the story, and we keep it working. The owner posts the dish of the day on Instagram, adds a photo to the Google profile now and then, and answers reviews. Each part does its own job, and nothing falls between them, because everyone knows who has what.
Making it manageable
A short weekly habit goes a long way. Ten minutes on a Monday is enough for most small businesses: check the hours, reply to any new reviews, and post one photo from the week. Take the picture when something good happens, like a finished job or a new dish, and you will rarely have to hunt for content.
How the website helps your social media
A site gives your posts somewhere to point. A link in your bio, a page for the offer you just announced and consistent photos all make your social accounts work harder. And when you want to say something that deserves more than a caption, a page on your site is where it belongs.
If you want help with social
Ask a local person or a trusted freelancer who does that work, and ask what exactly they do each month. Be careful with anyone who promises followers or reviews. Real ones cannot be guaranteed.