Google Review Card Maker
Turn your Google review link into a card you can print.
Paste your link, pick your words, print. Nothing you type is saved.
Your review link
Find your own Google review link
Google gives every verified business its own review link. Google moves its buttons around now and then, so the names on your screen may differ a little. Look for words like “Read reviews” and “Get more reviews”, or a share icon next to them.
- On a computer, sign in to the Google account that manages your business profile.
- Search for your business name on Google, or go to business.google.com, and open your Business Profile.
- Choose Read reviews.
- Choose Get more reviews. It may look like a share icon.
- Choose the copy icon to copy your review link.
- Paste the link into the second box above.
Test your link. Open it on your phone. It should open a place to write a review of your business. Customers need a Google account to post one, so if you aren’t signed in, Google will ask you to sign in first.
Tip: Google’s steps for the link and the QR code are for a computer, and Google says a QR code can’t be made on a phone. No computer at the shop? Borrow a laptop for five minutes, and sign out of your Google account when you’re done.
Watch out: You need to be the verified manager of the profile to see these buttons. If your profile shows words like “Claim” or “Get verified” instead, finish that first. Google decides which verification options you get.
On paper
Print it
- Pocket card, 3.5 by 2 inches
- 10 on a Letter page, 2 across and 5 down. Good for the bag, the receipt folder, the truck.
- Counter card, 4.25 by 5.5 inches
- 4 on a Letter page, 2 across and 2 down. Good for the register, the table, the waiting area.
- Paper. Plain paper is fine for a test sheet. For the real cards, use card stock (look for 65 lb or heavier on the pack, and check what your printer accepts). Matte is easier for a phone camera to read than glossy.
- Print at 100 percent. Choose “Actual size”, not “Fit to page”, or the QR code shrinks.
- Cut along the thin lines with a paper trimmer, or a ruler and a sharp blade. Or take the PDF to a print shop and ask for business cards or quarter-page cards.
- Test before you print a stack. Point your phone camera at the code on the test card, once close and once at arm’s length. If it doesn’t open your review box, check the link in the steps above.
- Light or dark? Both work. The dark card keeps the code on a white square, because codes read best dark on light.
Before you hand one out
Google’s rules for asking, in plain words
Google allows you to ask customers for an honest review, and a link or a QR code is a fine way to do it. Here is what it doesn’t allow. Google’s Maps content policy and its Business Profile help pages have the full list.
- Nothing in return. No money off, no free coffee, no entry in a drawing. Google treats rewards for reviews as fake, and reviews posted that way can be removed.
- Ask everyone. Don’t ask only the customers you expect to be happy, and don’t make it hard for unhappy ones to write. Google doesn’t allow picking out the positive reviews.
- No pressure in the shop. Hand over the card, say thank you, and let people choose. Don’t require or push anyone to write a review while they’re standing in your place.
- No quotas, no scripts. Don’t ask staff to collect a set number of reviews, and don’t ask for particular words.
- Not from you or yours. Reviews from you, your staff or your family can be removed. Google takes down reviews that come from a conflict of interest.
- No swaps. Never offer anything to get a review changed or taken down.
Watch out: A friendly card that says “Leave us 5 stars and get a free coffee” breaks the rules above twice, because it asks for praise and offers a perk. Keep the card to a thank you and an honest ask.
Next
- Print a test sheet and test one card with your phone camera.
- Give a card to every customer for a week, the same way each time.
- Read your new reviews and write back to each one. Thank them, mention one thing they said, and keep private details out.
If you would like to see what a new homepage could look like, we make a free homepage mock-up from your Google profile.